B2B Business Development

Helping companies expand into the US & global markets.

We help manufacturers, wholesalers, exporters, and B2B brands generate qualified business opportunities through outbound business development systems.

Core markets

Active across five global regions.

We run B2B development programs across the United States, Europe, the Middle East & North Africa, Sub-Saharan Africa, and global markets on-demand.

Active regionsCore market hubsGlobal Markets · on-demand

US Market focus

Deep specialization in food, beverage and specialty B2B distribution across the United States.

From seafood importers to coffee roasters, we connect brands with the hospitality groups, specialty retailers and foodservice distributors that move premium product.

Industries we support

Built for specialty B2B distribution.

Seafood Wholesalers & Importers

Connecting with

— Hospitality groups
— Restaurant chains
— Gourmet retailers
— Seafood distributors
— Specialty food buyers

Super Food & Organic Companies

Connecting with

— Retail chains
— Wellness distributors
— Health food stores
— Foodservice buyers

Health & Wellness B2B Companies

Connecting with

— Pharmacies
— Wellness retailers
— Supplement distributors
— Spa & beauty chains
— Health food stores

Coffee Importers, Wholesalers & Roasters

Connecting with

— Cafés
— Hospitality groups
— Offices
— Specialty retailers
— Foodservice distributors

Our process

Our GTM & Business Development Process

Our GTM and business development process is designed to help companies generate new B2B opportunities within a short period of time — whether with US-based buyers or international importers and distributors. We manage the full cycle, from identifying the right markets, ICPs, and buyer personas to building targeted datasets, setting up the outreach infrastructure, and launching continuous outbound campaigns.

During the initial phase, we structure the targeting strategy, prepare the outreach systems, and develop the campaign content. Once live, our objective is to continuously generate qualified B2B conversations, buyer interest, and meetings with relevant companies in the targeted markets. All opportunities, replies, and qualified discussions are forwarded directly to the client's sales, export, or business development team for follow-up and commercial conversion.

STEP 01
Define the Geographical Market
We identify the most suitable markets for your products or services, whether within specific US states or international import/export markets. Selection is based on demand, industry growth, import/export activity, price sensitivity, purchasing power, competition, seasonality, logistics accessibility, and local business culture — so we prioritize markets with the highest commercial potential.
STEP 02
Define ICP Scenarios
We define multiple Ideal Customer Profiles based on industry, company type, size, distribution model, purchasing behavior, and market positioning. ICPs may include distributors, wholesalers, retailers, restaurant groups, importers, hospitality groups, manufacturers, or industrial buyers.
STEP 03
Define TAM (Total Addressable Market)
We estimate the realistic market opportunity for each ICP and geographical market combination — sizing reachable target accounts, expansion potential, outreach scalability, and long-term pipeline opportunities.
STEP 04
Define B2B Buyer Personas
We map the key decision makers — procurement and purchasing directors, import managers, category buyers, operations managers, CEOs and founders — and analyze communication preferences, purchasing motivations, and decision structures to improve outreach relevance.
STEP 05
Define Data Sources
We identify the most suitable data sources and supplier directories per market, ICP, and industry. Company information, decision-maker contacts, professional emails, market intelligence, and import/export signals are structured and validated into highly targeted B2B datasets.
STEP 06
Define the Outreach Strategy
A customized strategy aligned with the market, ICP, persona, industry dynamics, and communication culture. Channels include cold email, LinkedIn outreach, cold calling, and multi-touch outbound sequences — in English, French, Arabic, and Spanish.
STEP 07
Build the Outreach Infrastructure
Scalable outbound infrastructures optimized for deliverability and international performance: professional sending domains, inbox setup, deliverability configuration, warm-up systems, reputation monitoring, and reply routing.
STEP 08
Draft & Launch the Outreach Campaign
We craft and launch customized campaigns per market and persona — personalized messaging, multi-language adaptation, sequences, follow-up workflows, and A/B testing. Once live, campaigns are continuously monitored and optimized against buyer engagement, deliverability, and market feedback.

GTM Stack

We use the best GTM tools on the market to get accurate and updated data of your ICP.

A curated stack of enrichment, verification, and outreach platforms — combined with our in-house workflows — to surface the right buyers and reach them at the right moment.